How Digital Marketing is Changing Businesses Introduction In today’s modern world, technology plays a major role in shaping businesses. One of the biggest changes is the rise of digital marketing. Unlike traditional marketing methods such as newspapers, television, and radio, digital marketing uses the internet and online platforms to promote products and services. It has transformed the way businesses connect with customers, making marketing faster, easier, and more effective. What is Digital Marketing ? Digital marketing refers to promoting products or services using digital channels like websites, social media, search engines, email, and mobile apps. Popular platforms include Facebook, Instagram, Google, and YouTube, where businesses can reach a large audience in a short time. 1. Wider Reach and Global Audience One of the biggest advantages of digital marketing is that it allows businesses to reach customers all over the world. Even small businesses can promote their products ...